The meaning behind the name “Hua Seng Heng“ is unity and harmony. With the continued experience, success, integrity, and diligence from day one for over 70 years from the first generation’s pioneers to the second generation’s groundbreakers, our business continues to thrive in the third and present generation. Initially, gold ornaments were our main business with a focus on their properties and qualities. In the past, gold was purchased mainly as jewelry, but over time, people began collecting, buying, and selling gold as a form of investment. With this in mind, Hua Seng Heng has been developing services to better meet our customers at their convenience. Our pricing is based on the Gold Traders Association of Thailand’s prices. Prices based on global standards are also displayed, so investors can trade whenever they’d like.
Hua Seng Heng’s Hua Seng Heng
Hua Seng Heng marked its beginning as a goldsmith shop on Yaowarat Road in 1951 with long-lasting success spanning over 3 generations under the management of the “Pasawongse Family” based on the same principles behind the name “Hua Seng Heng”, which means unity and harmony.
How the name “Hua Seng Heng” came to be
A mix of modern and traditional approaches to business
The definition of Hua Seng Heng’s family-style business management lies in how we genuinely care for our employees and their family members without leaving anyone behind and how we focus on showing our honesty and humility to our customers while our family members work in harmony and help each other out. Though these practices have been embedded in the organization’s cultures since the beginning to this present day, more systemic and modern management approaches have also been adopted in harmonious combination with the help of the younger executives’ experiences from having worked in leading organizations. Innovative technology has also been implemented to streamline our gold business management. With this, Hua Seng Heng can effectively maintain its competitiveness on the market and has become one of Thailand’s gold leaders with the most comprehensive services.
At present, Hua Seng Heng Group consists of 4 main sections of gold businesses:
Hua Seng Heng goldsmith companies (6 companies):
- Hua Seng Heng Goldsmith Company Limited
- Hua Seng Heng Goldsmith Company Limited, Yaowarat Branch (Plaeng Nam Road)
- Hua Seng Heng Goldsmith Company Limited, Yaowarat Branch (Yao Phanit Road)
- Hua Seng Heng Goldsmith Company Limited, Yaowarat Branch (Mangkorn Road)
- Hua Seng Heng Goldsmith Company Limited, Silom Complex Branch
- Hua Seng Heng Goldsmith Company Limited, Seacon Square Srinakarin Branch
Offering to sell and buy gold bars and gold ornaments with purity of 96.5% and 99.99% as well as gold jewelry pieces
Hua Seng Heng Commoditas Company Limited
A leader in 96.5 and 99.99 gold bar investment and gold saving as well as the country’s major import/export company while also offering to buy gold scraps to be casted according to international purity standards
Hua Seng Heng Gold Futures Company Limited
A broker that provides access to futures contracts and precious metal products on TFEX, a sub-broker that provides access to funds, ETF, and gold on the Stock Exchange of Thailand, and a broker that provides access to mutual funds from leading asset management companies under the oversight of the Securities and Exchange Commission (SEC)
Hua Seng Heng Singapore Pte. Ltd.
To broaden its customer base and offer new options in real-time gold investment, Hua Seng Heng put a Thai brand on the world map in 2013 by launching Hua Seng Heng Singapore Pte. Ltd. as a trading hub with other nations in Asia and across the globe.
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